AKKO

AKKO is the fun/value corner of the keyboard world: lots of colors, many layouts, magnetic HE boards, switches and keycaps that make upgrades painless. It is a good first custom-ish brand because you can start with a complete board and swap parts later.

For gaming, look at HE models. For typing, start with layout, switch and keycap profile. AKKO is best when you want personality and features without turning the purchase into a full research project.